Make Richard Dawson Proud

Would you like to know what you clients are thinking about your business? Have you ever considering asking them their opinions in a follow up survey? Have you ever dared to survey? Have you ever thought of repeating Family Feud host Richard Dawson's famous words "Survey says" when thinking about your client base? Surveys are an important method when attempting to learn more about your clients or even for the clients that got away.

In developing a survey there are couple steps that you should consider before picking up the phone or sending out an email blast. If you going to survey, take a step back and plan. Think about if you would like to send out a survey to a target population all at once or perhaps make it a regular practice. For example, 10 days after every sale send out an email survey to your clients to measure their satisfaction.

Surveys can be overly complicated. Marketers can be obsessed with sample sizes and wanting to make their survey statistically valid. There are plenty of tools to help you with the statistics and the how to come up with the appropriate sample size so no worries there-the one thing to take away from this post is that conducting a survey can be key in learning what's on people's minds.

Things to consider:

1).-Start with the end in mind-what do you hope to accomplish by a survey and what do you want to know

2). Who will get the questions-who is on your "marketing list" for the survey?

3). What questions will you ask?

4). How will you ask them? Multiple choice, true/false or open ended questions?

5). Ask the questions- Will you interview a client over the phone, email, or send a postcard? Will method will get the most responses?

6). Study the responses and take action

Some useful tools to help you in developing your survey are Constant Contact, Survey Monkey, and Zoomerang.

So, to get you in the mood to go out and survey...he's a little Richard Dawson...

Comments

[Amanda Harris]

What a funny video :) Great advice as always - love reading this blog.

[Kelly Vasami]

Oh, how I love Richard Dawson! But I think I might have just become a little dumb-er-er having watched that video ;) That was hilarious! (Oh, good post too by the way, John!)