simple simply sells better
One of my resolutions in turning 30 this year is to spend more time living a fun life, enjoying my friends and family and meeting new people. This past weekend John and I traveled to NYC to do just that, spending time with old friends while meeting new ones as well.
While walking through Greenich Village, we came across Pinkberry - which I have heard of from many different people on buzz blogs, magazine articles and TV shows. I really didn't know what it was but decided that with all the press on it I needed to find out.
Come to find out - Pinkberry is a much simpler concept than I thought it was going to be. It's basically plain frozen yogurt with toppings. That's it. They are really yummy, fresh toppings and the yogurt is quite good. But its plain frozen yogurt. With toppings.
While I ate my frozen plain yogurt with coconut and fresh pineapple I began to think 'does simple really sell better?' One might be tempted to think that the store would only do well with 20 different flavors, but with one simple concept Pinkberry was able to really brand itself by being unique.
It seems to me that the simpler you can make your product or service, the easier it is for people to understand what you are selling and purchase it. This applies to:
- overly complicated price lists
- elaborate logos
- wordy marketing pieces
- cluttered looking advertisements
- websites that don't communicate the photographer's strengths right away
What are you doing in your photography business that could be simpler, cleaner, and as a result - easier for customers to buy?
Strategy Avenue is a place where you can find 
I've had similar thoughts when I go to In N' Out. All they sell is hamburgers and fries and yet I find myself going back to them on a regular basis. Thanks for the reminder to keep it simple!
Posted by:Kelli France | April 15, 2008 at 12:21 AM
such simple advice, but so critical! thank you, laura!
Posted by:adrian hitt | April 28, 2008 at 12:46 AM