booth fair idea
it seems like lately most of my energy has been directed in Laura Novak photography, which seems to happen based on the season. when the conventions and speaking commitments are happening in the wintertime, I'm thinking more about Strategy Avenue and during the spring and fall I'm thinking more about the photography business. which explains the recent absence on this blog but know that it means I'm just busy creating more cool ideas to eventually share with you :)
for example, last week our entire staff packed up the office and set up a booth at a local mother's day market in a very nice neighborhood in our area. normally I'm not a proponent of these things but based on the demographic attending the show and our target market I felt as though it would be excellent visibility. fortunately I was right and the attendance booked us several very qualified customers each day.
because a percentage of the fair's proceeds go to charity, we ordered several lower-priced retail items such as frames and albums as well as having photography packages available as gift certificates. postcards were placed inside of the frames and albums so that when the items were given as gifts the recipient saw our marketing materials.
in addition to small tables of retail items, i strung fishing wire between the tent poles and hung 16x20 prints back to back to show off our photography. finally, volunteer clients staffed our booth along with our employees in order to have walking testimonials in the event an inquiry came about.
overall, it was a great turnout over the three days despite one day of rainy weather. We went well above expectations with both retail product sales as well as bookings!
Strategy Avenue is a place where you can find 
what a wonderful idea! looks great, glad it was a big success :)
Posted by:chantelle bliss | May 16, 2008 at 05:17 AM
I just signed up for a Mother's Day fair last weekend, so I'm excited to try some of these great ideas! Thanks for sharing. Your booth looks amazing.
Posted by:Clark Clark | May 17, 2008 at 07:54 PM
That is a great idea! Mind sharing a bit more what this mother's day fair was about and who organized it? I'd be interested in getting something started like this with my local library or school.
Posted by:Heather | May 28, 2008 at 03:44 PM
Hi! I have a question. I LOVE the 11x14 prints hanging via fishing wire. AWESOME IDEA!
Who did you use to print the photos with the white matte and the information on the back with your details?
Could be a stupid question...but I'm just starting out and want to use this idea to market my business!
Any info. you can send my way would be GREATLY appreciated! THANKS!
Julie
JVW Photography
jvwphotography@yahoo.com
Posted by:Julie - JVW Photography | July 17, 2008 at 09:27 AM
clark - this was wilmington's flower market, a historic mother's day fair dating back to the 50s. i think that you should start one!
hi julie - the photos are just 11x14 taped back to back. the logo is just an 11x14 print. hope that helps!
Posted by:laura novak | July 20, 2008 at 11:07 AM